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Episode 6: Day of the plants

Denmark has a strong international reputation for the quality of its meat and dairy products, and the technology that goes into producing it. But did you know that Denmark is also becoming a leader in plant-based foods?

Many people – young millennials in particular – are now choosing to eat plant-based meals at least once a week. Concerns about the environment, health and how to feed the world’s booming population are all part of the explanation. We talk with two experts – Rune-Christoffer Dragsdahl from the Danish Vegetarian Society and Henrik Lund from Naturli' Foods – about the plant-based trend and how Danish innovation is making a global impact. 

This episode was produced in collaboration with Verdens Bedste Fødevarer – World’s Best Food Products – a grassroots project with a vision to make Denmark the world leader for sustainable food production.

Meet the team

Rune-Christoffer Dragsdahl.JPG

Rune-Christoffer Dragsdahl

Rune-Christoffer is secretary-general of the Danish Vegetarian Society, founded in 1896 - one of the oldest vegetarian societies in the world. The organisation is working to increase knowledge about the sustainability and health benefits of plant-based foods and to encourage consumers to eat put more vegetarian food on their plate.  The DVS team also advise Danish food companies on how to achieve a vegetarian label.

Henrik Lund

Henrik Lund

Henrik is CEO of Naturli' Foods, one of the companies that is leading the plant-based movement in Denmark. In January 2018, Naturli’ Minced - a plant-based alternative to beef mince – made its first appearance in Danish supermarkets. Its international success has kept Naturli’ Foods innovating, recently launching another meat alternative – this time based on locally sourced pea protein.    


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